E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.
So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.
If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.
To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.
1) Invest in good advertising with search engines
Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.
You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.
2) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
7) Lastly, Offer newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you.
The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter.
In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine.
In spite of the low start up cost and monthly fees, you can make money from several profit centers within the spaces of your eZine issues. You can make money from selling advertising space, just to name one.
Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often.
Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can one of the best money vehicles you will ever acquire or even build.
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.
In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.
As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.
In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.
Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.
All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.
I recommend AWEBER for your newsletter and autoresponder system.
Once you have decided to take your law firm’s destiny into your own hands and get serious about marketing on the Internet, it is time to consider joining forces with a professional SEO firm that can initiate and manage your online campaign.
SEO is absolutely essential to any site that has a long-term goal of generating new business. Every site must rely on some volume of free traffic to drive new business and the only way to get volumes of free traffic to your site is by having high rankings on the major search engines. For the long haul, organic search has a more level cost than pay-per-click and although the ramp up time may be a bit longer, more users select from the organic search results than from online ads. High rankings from carefully researched and highly competitive key words can generate a lot of unique visitors to your web site.
Many law firms are surprised at the cost to hire a professional SEO firm. To a large extent, that is because SEO is an intangible commodity when compared to creating TV spots or a web site, both of which result in a physically evident “product”. SEO is an extremely labor intensive process that requires constant monitoring and tweaks throughout the campaign.
Our firm starts with a complete analysis of your web site to ensure that the architecture, key words, tags and overall structure is consistent with Google’s guidelines to give the site the best chance to be crawled and highly indexed by the search engines. We re-engineer any flaws, provide recommendations that will improve usability, make directory submissions and begin the link building process. We offer proprietary newsroom platforms that act like blogs on steroids to create valuable content and link bait.
Google and the other major search engines constantly make minor adjustments to their algorithms so ranking can change slightly on a regular basis. There are also major updates done less frequently that can more dramatically affect the rankings of your site. The management of your site, the ongoing link building process, addition of new pages of content and the knowledge requisite to stay on top of the changing environment and maintain site rankings while competing with thousands of other sites is a major undertaking.
SEO is not a commodity and your selection should not be strictly a matter of who offers to do the work for the lowest price. There are scores of mediocre SEO firms that just seem to come and go. It is imperative to partner with a credible and ethical SEO company that has a proven track record of providing top page rank for other law firms practicing in your field of specialty. They should be able to offer both tangible results online and references from satisfied clients.
Remember, when you pay peanuts; you get monkeys.
-Credibility: BlogSpot is not taken seriously. Because hosting and domain are so inexpensive, consumers wonder why a successful, reputable business would team up with a free blogging service. And the truth is – real businesses don’t use BlogSpot.
-Difficult to Remember: A BlogSpot address is cumbersome to share with new contacts and twice as difficult for them to remember. And did you know that many corporate networks now ban BlogSpot sites because the content in many of them is inappropriate and are simply Splogs (Spam Blogs).
-Hard to find: Despite being owned by Google, BlogSpot sites are not featured in Google searches as prominently as real web sites or blogs. BlogSpot sites are indexed less frequently by the search engine spiders. Google ranks sites on many factors and ‘authority’ is a major one. And having a BlogSpot domain is the opposite of authority.
-BlogSpot is like renting. No matter what you do to improve your BlogSpot site, you don’t own it. BlogSpot can shut down your site for any reason at any time. They have total control and reap any long term benefits of your hard work. Why invest time and money into bringing traffic and long term visitors to someone else’s site?
-Freedom: Features for BlogSpot are less than 10% of what’s available on blogs like Wordpress. Once you see what you can do with Wordpress, you’ll feel a little like your BlogSpot site is a car with no air conditioning, manual windows, and no radio! Wordpress is faster, more efficient, more attractive – and far more profitable.
In terms of its social media presence, Domino's Pizza gets a lot of things right. It has a YouTube Channel, a Twitter account, and both a Facebook and MySpace profile.
What Domino's could not plan for, however, was that two of its employees at a North Carolina franchise would use YouTube to broadcast a rather disgusting video that would severely damage the company's brand. Since the video first appeared, Domino's has quickly stepped up its social media presence in order to regain some positive momentum.
The video, which, among other things, features an employee who farts and sneezes on a sandwich, was viewed over 500,000 times. For now, the video has disappeared from YouTube, but you can still see a full version of the employees exploits here.
Read oroginal article here:
http://www.readwriteweb.com/archives/dominos_youtube_video.php
Twitter ( www.twitter.com ) is a social networking tool that is attracting new members daily. Twitter is free, quick and necessary for your blogging success. Short messages (called "tweets") are sent to your followers when you choose to send them. I use Twitter to promote my blogs and to find other people who share my interests. I have used Twitter to revive dead blogs and to jumpstart new ones. You can't beat Twitter when it comes to getting instant traffic to your blog (when you use it right).
Here are 6 tips to get your blog busy:
1. Connect and network with others that share your interests. This can help with link exchanges or getting traffic for your blog. Use the "search" feature and find others that are tweeting about things that interest you or are relevant to your blog topic. Follow them and they will most likely follow you back. (I spend about 20 minutes a day searching for and following people.)
2. Be unique and give value to the Twitter community. Let your personality show in what you say, and also let it show in your blog. You also need to be careful of what you tweet - one tweet rattled off in anger can truly damage your reputation and make you lose followers.
3. Promote your Twitter link. Many people use Twitter, so simply put your link in email signatures and in forum signatures - your list of followers will grow quickly. I have found that putting a Twitter link in your forum signature and then giving informative posts in a forum will guarantee people will follow you.
4. Be consistent with your tweets, but not too chatty. I make sure I send out tweets at least a few times a week - less on weekends, more during the week - and I don't get too talkative. I want people to look forward to my tweets, not groan when they see I have said something new.
5. Ask good questions. Asking a thought-provoking or controversial question with a link to your blog is a great way to get people to participate. Make sure you suggest in your tweet that people answer the question by making a comment on your blog. If you have a poll, send a tweet announcing the results - along with another link to your blog.
6. Be generous when you tweet. Become an asset to the Twitter community. Along with promoting your blog, make sure you participate in the other activity going on by answering questions and commenting on other blogs. I always answer any replies I have to something I post. I also ask questions or congratulate people when their tweets warrant it. It helps me be a welcome addition to the Twitter community.
Twitter is a great tool that can produce fast results when used properly - so get started now!
The internet is an ever expanding space where more and more websites are coming into business every day. Apart from this, it is also getting more and more difficult for a new website to gain a good position in the top search engines. However, you can get the best out of the search engines through search engine optimization.
Given below are a few tips which will help you get the best of search engines.
1. Page optimization:
The first thing that you need to take care of in order to get good results on the search engine pages is great content. If your website has the best kind of content, it is sure to receive great results. Do not put up mediocre content on your website because it will do no good for your business.
2. If you want your website to be a successful one, you need to go for an easy, clear navigation system. If your website is a large one, try to separate it into several sections so that a visitor is able to navigate through it properly.
Proper arrangement is very important if you want to retain good rankings in search engines.
3. Thorough keyword research is very important for good rankings. Maintain a decent keyword density in your content in order to receive top rankings.
4. Once you get to know the keywords which have the greatest demand, use them in the titles of your articles and the headings in order to receive huge search engine traffic. Use the keywords cleverly and do not overcrowd your content with the most popular keywords because it would often backfire on you!
5. Establish relevant links to your pages. Link only to sites whose content is relevant to yours, so that a visitor gets to a page which is related to your website or topic.
6. Although much importance is not given to it, off page optimization is also equally important for search engine optimization. The first thing that you need to worry about is the links. Link only to websites which are relevant to your page. Also, link only to websites which have a good quality.
Linking to relevant and good websites will increase your demand and credibility, which, in turn, will fetch you better search engine results.
7. Submitting to directories is another important traffic tactic. There are certain directories which will accept your submissions for free but there are some others which will charge you a certain amount of listing fee. In case there you find a directory which wants a reciprocal link, avoid going for it unless you think that it will benefit your website greatly.
8. If you promote your website actively, you are sure to get good search engine results. You can drop in your articles to article banks. You can also giveaway articles to those who accept it in exchange of a linkback.
9. Social networking is also a great way of making your site better and achieving higher results in search engines. However, be sure to abide by the rules of the social networking sites in order to ensure that the website owners do not take any action against you.
No, it is not April 1st yet. The British government is proposing that Twitter is to be taught in primary (elementary) schools as part of a wider push to make online communication and social media a permanent part of the UK's education system. And that's not all. Kids will be taught blogging, podcasting and how to use Wikipedia alongside Maths, English and Science.
The draft plans were due to be published next month, but have leaked early to The Guardian. Children will also learn "fluency" in handwriting and keyboard skills, and how to use a spellchecker. Luckily they will still be taught how to spell themselves, rather than rely on Mr Clippy.
It's a big overhaul of current thinking. Children will no longer be absolutely required to study the Victorians or the Second World War, as Teachers get a much freer hand in what goes on in the classroom in the biggest changes to primary schooling in a decade.
Traditional education in areas like phonics, the chronology of history and mental arithmetic remain but modern media and web-based skills and environmental education now feature.
The plans were drawn up by Sir Jim Rose, the former Ofsted chief, appointed by ministers to overhaul the primary school curriculum, and are due to be published next month.
Source: TechCrunch
In order to start off a popular blog, you need nothing. It is absolutely free! All you need to do is set up an account with either blogspot.com or Wordpress.com and then start writing. However, if you have some extra bucks to spare and you are willing to launch yourself big, you can go for getting hold of some tools which will make you a more successful blogging guru.
The first tool that will help you a lot is the keyword research tool. There are many variants of these available in the market, but you need to buy one that would suit your purpose best. Some of these are free while others come at a hefty price of $500.
One of the most popular keyword research tools is WordTracker, which comes at a price of $45 per month. You can also get the trial version for free. This tool basically helps you understand which keywords are in demand and which are not.
You can also go in for a thumbnail generator in case you are looking at adding Adsense ads into your blog. These generators are very useful because with them, you will be able to get a code which, when put in your blog, will generate pictures of the related searches from Google. This means that the click thru rate of your ads will increase!
The thing is that you can start off a blog without spending a penny. However, in case you want to add great accessories to it and make it even more profitable, you will need a few extra bucks. The blog tools make your blog a better one and also make it easier for you to walk the path of great success.
When you are blogging seriously, make it a point to write regularly and consistently so that your readers can rely on you.
In case you want to go that extra mile and develop an insanely successful blog, if you really dream that big, you can go for a blogging system.
So what is a blogging system? Well, basically it is a set of definitive guidelines about running a blog. This set of guidelines is immensely helpful because they are detailed and they give you an edge in the competitive world of blogging. It is a blogging manual per excellence. So in case you really want to know a lot about blogging and make a great impression on your readers, go ahead and get hold of the blogging system.
Once you set up your blog and the readers start pouring in, hire a few individuals who will help you out with regular posts. These individuals need to be responsible men and women who will take the duty of posting regularly and spreading the word.
When you hire people, you need to oversee what they are doing and how they are conducting your business. Remember that you are the one who needs to control the reins of the blog.
With time and effort, your blog will improve and you will become a great success in the blogosphere.
The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising. "The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed," he writes. The views he expresses are his own, and we present them here to foster debate. (Obviously, we hope there is a place for advertising on the Internet since it pays our bills).
1. There Must Be Something Other Than Advertising:
The expected drop in internet advertising revenues this year was neither unpredictable nor unpredicted, nor was it caused solely by the general recession and the decline in retail sales. Internet advertising will rapidly lose its value and its impact, for reasons that can easily be understood. Traditional advertising simply cannot be carried over to the internet, replacing full-page ads on the back of The New York Times or 30-second spots on the Super Bowl broadcast with pop-ups, banners, click-throughs on side bars. This might be a subject where considerable disagreement is possible, if indeed, pushed ads were still working in traditional media. Mostly they have failed. One newspaper after another is going out of business across the United States, and the ad revenues of traditional print media, even of highly respected magazines, is declining. The ultimate failure of broadcast media advertising is likewise becoming clear.
Nielsen Online, an analytics firm that tracks time spent online at various websites, has issued a report finding that throughout 2008 social networking sites and blogs saw more time spent by users than personal email. While not shocking, the finding does mark an important point in the history of the web.
Youth watchers have long argued that for young people, email is how you communicate with elders in formal situations, while social networks and SMS are the preferred method of communication among peers. Nielsen found, however, that Facebook in particular saw greater growth among older people than it did among the young.
Read source article...
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With this tiny and handy tool, you can send tweet messages later and also you can easily follow people who follow you. You do not need to login to your twitter account regularly and follow new followers. Plus so many other useful options:
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Google is normally quite secretive about their search infrastructure but, in a break from tradition, they have revealed that a single search query on Google can consume the processing power of 1000 machines.
Google Fellow Jeff Dean, in a keynote talk at WSDM 2009, shared some numbers about Google’s impressive growth run from 1999 to 2009. According to Dean, while both search queries and processing power have gone up by a factor of 1000, latency has gone down from around 1000ms to 200ms. Crawler updates now take minutes compared to months in 1999.
Continue reading: http://www.labnol.org/internet/search/google-query-uses-1000-machines/7433/
