Domino's: How One YouTube Video Can Ruin a Brand

In terms of its social media presence, Domino's Pizza gets a lot of things right. It has a YouTube Channel, a Twitter account, and both a Facebook and MySpace profile.

What Domino's could not plan for, however, was that two of its employees at a North Carolina franchise would use YouTube to broadcast a rather disgusting video that would severely damage the company's brand. Since the video first appeared, Domino's has quickly stepped up its social media presence in order to regain some positive momentum.

The video, which, among other things, features an employee who farts and sneezes on a sandwich, was viewed over 500,000 times. For now, the video has disappeared from YouTube, but you can still see a full version of the employees exploits here.

Read oroginal article here:
http://www.readwriteweb.com/archives/dominos_youtube_video.php