E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.
So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.
If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.
To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.
1) Invest in good advertising with search engines
Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.
You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.
2) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
7) Lastly, Offer newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you.
The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter.
In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine.
In spite of the low start up cost and monthly fees, you can make money from several profit centers within the spaces of your eZine issues. You can make money from selling advertising space, just to name one.
Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often.
Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can one of the best money vehicles you will ever acquire or even build.
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.
In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.
As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.
In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.
Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.
All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.
I recommend AWEBER for your newsletter and autoresponder system.
Once you have decided to take your law firm’s destiny into your own hands and get serious about marketing on the Internet, it is time to consider joining forces with a professional SEO firm that can initiate and manage your online campaign.
SEO is absolutely essential to any site that has a long-term goal of generating new business. Every site must rely on some volume of free traffic to drive new business and the only way to get volumes of free traffic to your site is by having high rankings on the major search engines. For the long haul, organic search has a more level cost than pay-per-click and although the ramp up time may be a bit longer, more users select from the organic search results than from online ads. High rankings from carefully researched and highly competitive key words can generate a lot of unique visitors to your web site.
Many law firms are surprised at the cost to hire a professional SEO firm. To a large extent, that is because SEO is an intangible commodity when compared to creating TV spots or a web site, both of which result in a physically evident “product”. SEO is an extremely labor intensive process that requires constant monitoring and tweaks throughout the campaign.
Our firm starts with a complete analysis of your web site to ensure that the architecture, key words, tags and overall structure is consistent with Google’s guidelines to give the site the best chance to be crawled and highly indexed by the search engines. We re-engineer any flaws, provide recommendations that will improve usability, make directory submissions and begin the link building process. We offer proprietary newsroom platforms that act like blogs on steroids to create valuable content and link bait.
Google and the other major search engines constantly make minor adjustments to their algorithms so ranking can change slightly on a regular basis. There are also major updates done less frequently that can more dramatically affect the rankings of your site. The management of your site, the ongoing link building process, addition of new pages of content and the knowledge requisite to stay on top of the changing environment and maintain site rankings while competing with thousands of other sites is a major undertaking.
SEO is not a commodity and your selection should not be strictly a matter of who offers to do the work for the lowest price. There are scores of mediocre SEO firms that just seem to come and go. It is imperative to partner with a credible and ethical SEO company that has a proven track record of providing top page rank for other law firms practicing in your field of specialty. They should be able to offer both tangible results online and references from satisfied clients.
Remember, when you pay peanuts; you get monkeys.
-Credibility: BlogSpot is not taken seriously. Because hosting and domain are so inexpensive, consumers wonder why a successful, reputable business would team up with a free blogging service. And the truth is – real businesses don’t use BlogSpot.
-Difficult to Remember: A BlogSpot address is cumbersome to share with new contacts and twice as difficult for them to remember. And did you know that many corporate networks now ban BlogSpot sites because the content in many of them is inappropriate and are simply Splogs (Spam Blogs).
-Hard to find: Despite being owned by Google, BlogSpot sites are not featured in Google searches as prominently as real web sites or blogs. BlogSpot sites are indexed less frequently by the search engine spiders. Google ranks sites on many factors and ‘authority’ is a major one. And having a BlogSpot domain is the opposite of authority.
-BlogSpot is like renting. No matter what you do to improve your BlogSpot site, you don’t own it. BlogSpot can shut down your site for any reason at any time. They have total control and reap any long term benefits of your hard work. Why invest time and money into bringing traffic and long term visitors to someone else’s site?
-Freedom: Features for BlogSpot are less than 10% of what’s available on blogs like Wordpress. Once you see what you can do with Wordpress, you’ll feel a little like your BlogSpot site is a car with no air conditioning, manual windows, and no radio! Wordpress is faster, more efficient, more attractive – and far more profitable.
In terms of its social media presence, Domino's Pizza gets a lot of things right. It has a YouTube Channel, a Twitter account, and both a Facebook and MySpace profile.
What Domino's could not plan for, however, was that two of its employees at a North Carolina franchise would use YouTube to broadcast a rather disgusting video that would severely damage the company's brand. Since the video first appeared, Domino's has quickly stepped up its social media presence in order to regain some positive momentum.
The video, which, among other things, features an employee who farts and sneezes on a sandwich, was viewed over 500,000 times. For now, the video has disappeared from YouTube, but you can still see a full version of the employees exploits here.
Read oroginal article here:
http://www.readwriteweb.com/archives/dominos_youtube_video.php
